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business owners developers mobile app market

10 min read

How to Calculate Customer Acquisition Cost (CAC) for Mobile Applications

Customer Acquisition Cost (CAC) is a key metric for measuring the effectiveness of app marketing efforts. This article explains what CAC is, why it's important, and how to calculate it for mobile apps.

business owners customer segmentation RFM analysis

11 min read

Amplify Your Business Results with RFM Analysis for Customer Segmentation

RFM analysis is a data-driven approach to customer segmentation based on recency, frequency, and monetary value. It helps businesses target valuable customers and optimize marketing efforts.