rfm segmentation - Cloudmattr

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11 min read

What is RFM Segmentation and How Can Your Business Use It

RFM segmentation is a marketing technique that categorizes customers based on their buying behavior using Recency, Frequency, and Monetary parameters. It helps create targeted marketing campaigns and tailor messaging.

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9 min read

Using Marketing Campaigns with Advanced Segmentation Capabilities

Marketing campaigns with advanced segmentation capabilities have become popular for targeting specific consumer groups with personalized messages. This increases engagement and conversion rates.